Obama s Campaign On Economic Policy Essay - 1887 Words

The 1988 presidential election saw Republican George H.W Bush victorious against Democrat Michael Dukakis. America had just experienced eight years of relative economic prosperity under Republican President Ronald Reagan; Bush used this prosperity to boost his campaign. The 2016 presidential election, however, is considerably different. The Republican candidate Donald Trump has no incumbent Republican president with which to boost his campaign as Bush did; instead, Trump is campaigning against Hillary Clinton, who is backed by a Democratic party which has won the last two elections. The advertisements by Bush’s and Trump’s campaigns show the stark differences in how Republican voters feel about the state of the country. These differences are most clearly manifested in Trump’s â€Å"Two America s: Economy† advertisement when compared to Bush’s ad on economics. Analysis of these commercials on economic policy shows that perhaps the most significant di fference between Bush’s and Trump’s campaigns is that Bush’s core message appeals to optimism and logic, while Trump’s appeals to fear and lacks strong logic. These different strategies bring to light how the Republican party’s base has changed over the two elections. The first, striking difference between the two commercials is Bush’s optimism compared to Trump’s pessimism and fear. The contrast is immediate, and can be seen before even the first words. Where Bush’s commercial depicts a sunny day with a boy and a barber at a barberShow MoreRelatedBarack Obama s President Of The United States1504 Words   |  7 Pagesaccomplished. When a promise is made by a person and it is kept, they are seen as reliable or able to be counted on in the future. 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