What Are the Characteristics of a Good Manager Essay Example

What Are the Characteristics of a Good Manager? Essay What are the characteristics of a good manager? By Carolien Toor Introduction Over the years I have worked in many various businesses; large as well as small, from stressful to peaceful environments and during good times as well as bad times. What I learned, through my experience from the various firms I worked for was the role the manager had in the workplace and how it affected me as an employee. When set this task I started to reflect how my past managers acted and how they got me motivated. Some managers succeeded and stayed focused even under difficult circumstances, while others made the workplace a difficult and confusing environment to work in. Why did some manager succeed far better than others when it came to motivation, organising and being a good manager even under bad times? What characteristics had the successful managers, which the others ones lacked? This is what I found when determining what are the characteristics of a good manager. Characteristics develops from the company’s context What makes an effective and good manager? According to Cheryl L. Harris, â€Å"understanding the context of the organization is extremely vital to determining the characteristics of a successful manager†1 (pg 1) and that should correspond to what kind of characteristics a manager ought to have to organize and develop goals and strategies for the company. I agree that Harris have a point that before choosing a manager we must consider the appearance of the company and aspects of management styles. We will write a custom essay sample on What Are the Characteristics of a Good Manager? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on What Are the Characteristics of a Good Manager? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on What Are the Characteristics of a Good Manager? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Imagine if a manager, taking over Steve Jobs role as CEO of Apple, would introduce strict management style, new black suit dress code to the company. He’s characteristics would possible not fit to Apple’s ‘laid back’ culture. Also mentioned by Buckingham and Coffman2 â€Å"an employee’s perception of the physical environment is colored by his relationship with his manager and it is the manager’s task to build the company culture around the blueprint† (pg 4). This conclusion was drawn when investigating, in a large survey, mployee’s satisfaction, productivity and profitability at work in reflection to their manager. Managers, who communicated with the employees in crystal clear language and gave recognition for their work, were managers who had abilities to retain talented employees and built a strong workplace. Kathryn Vercillo3 lists self-motivation number one of the most vital characteristics, as a manager needs to understand t he basic goals of the business and develop own strategies to achieve these goals. I consider that managers who can recognise their own strengths and weaknesses and progress and develop these as well as ideas and strategies are managers who are very credible to develop colleagues and expand the business, since they see every opportunity to grow and learn. Crises- when strong characteristics appears and managers gets put to the test â€Å"In a crisis it’s far easier for the company to emerge intact if the CEO makes sure that all the employees know there is a crisis, what the management is doing about it, and what everyone must do to help. Louis V. Gerstner former CEO of IBM about clear and honest communication. (Who says elephants can’t dance, 2002, pg 285) There is a saying that when a man faces a crisis his true personality emerges. The impact of stress and uncertainty can make us act and think different than we normally do. Should not then the most significant features of what makes a good manager be most obvious and have the most importance on ho w to cope and handle a crisis? In the book Who says elephants can’t dance4 written by Louis V. Gerstner (2002), former CEO of the global IT service and product company IBM, tells us the story how he manage to save IBM from closure and make one of the most remarkable turn-around in business history. In 1993 IBM was a technical product company, selling computers but lost their relationship with customer, since the market kept changing and the company did not react. So when there is a crisis, it’s the manager’s job to inform the employees that there is a crisis and communicate how to end it with new strategies, new company model and culture. Gerstner described having that key characteristics such as flexible, excellent customers service and relations, outstanding leadership and communication skills and understanding in the company’s culture are vital qualities to move the company quick and fast in comparison to competitors, to motivate employees and create a strong relationship between customers and shareholders. Not only did Gerstner emphasized that the culture plays a necessary part to analyze how things get done in the company, but having the ability to see what was wrong with the culture and manage to adapt a new management style and culture in the company since 1970. As a successful manager, Gerstner managed turn IBM around (from having losses over $8. 1 billion 1993, till a profit of $ 7. 7 billion in 2003) thanks for outstanding leadership skills and being passionate about winning and push the colleagues not only to win but encouraging change. And I can only agree with Gerstner: â€Å"we love to work for winners and be a part of winning† (pg 238). Conclusion Looking back at the managers I have come across in my past jobs, the characteristics that good managers had that was highly appreciated by colleagues was having a manager who could guide, motivate, communicate, competitive, self-motivated and understanding the organisational context. Louis V Gerstner had some of the world’s most intelligent staff, knowledgably in all areas of their subject but without knowing the direction and vision of the company; the employees had no sense of motivation or vision on how to carry out their jobs. I believe one of the key ability of a good manager is being a team player and when a company faces hard times in the business one must work as a team, speaking the same language and being visible to your employees. As a conclusion of what characteristics makes a good manager I believe the workplace decides what characteristics a manager needs to have, and customers and the marketplace should decide what decisions a manger should take and how to develop its business. Bibliography Internet sources 1Cheryl L. Harris, Characteristics Of Effective Managers- Managerial Characteristics http://www. yramidodi. com/papers/managers. pdf 2010-10-23 2Marcus Buckingham and Curt Coffman, First, Break All The Rules. What The World’s Greatest Managers Do Differently (Simon Schuster, May 1999) http://www. itcoaches. org/pdf/First%20Break%20All%20The%20Rules. pdf 2010-10-22 3Kathryn Vercillo, 10 Good Traits And Characteristics Of A Successful Manager http://www. hubpages. com/hub/10-Traits-of-a-Successful-Manager 2010-11-03 Books 4â€Å"Who says elephants can’t dance† Louis V Gerstner, HarperCollins Publisher, 2002

Free Essays on Sputnik

Sputnik It was that blasted â€Å"beep, beep, beep† every 90 minutes reminding the United States, â€Å"Rah, we beat you!† History changed on October 4th 1957, when the Soviet Union successfully launched Sputnik. The Russian’s launched the first artificial satellite from the Baikonur cosmodrone in Kazakhstan which demonstrated the technological superiority of Communism, actually more of a propaganda pain for the United States. The Sputnik launch occurred back in the days when the Americans and the Russians regarded each other as enemies, also known as the â€Å"cold war.† They built massive armies, navies, and air forces and were prepared to engage in global war at a moments notice. American military manuals regarded the Russians as â€Å"The Threat,† and the Soviet Government went as far as training non-military to use small guns to prepare for an invasion from â€Å"The Imperialists.† Sputnik had an elliptical orbit, ranging in altitude from 140 to 590 miles. Sputnik broadcast a steady signal of beeps from two radios for 21 days. It burned up in the earth’s atmosphere upon reentry, 92 days later, on January 4, 1958. It was designed to determine the density of the upper atmosphere and return data about the earth’s ionosphere. Those who did track it gained valuable information about the density of the upper atmosphere. The sputnik launch changed everything. As a technical achievement, Sputnik caught the world’s attention and the American public off guard. The public feared that the Soviets’ ability to launch satellites also translated into the capability to launch ballistic missiles that could carry nuclear weapons from Europe to the U.S. The United States was shocked. Senator Lyndon Johnson said the Russians have was ahead of us in the conquest of space. A line from a movie that dramatized the emotional impact of the launch said, â€Å"Soon, they will be dropping bombs on us from space like kids dropping rocks o... Free Essays on Sputnik Free Essays on Sputnik Sputnik It was that blasted â€Å"beep, beep, beep† every 90 minutes reminding the United States, â€Å"Rah, we beat you!† History changed on October 4th 1957, when the Soviet Union successfully launched Sputnik. The Russian’s launched the first artificial satellite from the Baikonur cosmodrone in Kazakhstan which demonstrated the technological superiority of Communism, actually more of a propaganda pain for the United States. The Sputnik launch occurred back in the days when the Americans and the Russians regarded each other as enemies, also known as the â€Å"cold war.† They built massive armies, navies, and air forces and were prepared to engage in global war at a moments notice. American military manuals regarded the Russians as â€Å"The Threat,† and the Soviet Government went as far as training non-military to use small guns to prepare for an invasion from â€Å"The Imperialists.† Sputnik had an elliptical orbit, ranging in altitude from 140 to 590 miles. Sputnik broadcast a steady signal of beeps from two radios for 21 days. It burned up in the earth’s atmosphere upon reentry, 92 days later, on January 4, 1958. It was designed to determine the density of the upper atmosphere and return data about the earth’s ionosphere. Those who did track it gained valuable information about the density of the upper atmosphere. The sputnik launch changed everything. As a technical achievement, Sputnik caught the world’s attention and the American public off guard. The public feared that the Soviets’ ability to launch satellites also translated into the capability to launch ballistic missiles that could carry nuclear weapons from Europe to the U.S. The United States was shocked. Senator Lyndon Johnson said the Russians have was ahead of us in the conquest of space. A line from a movie that dramatized the emotional impact of the launch said, â€Å"Soon, they will be dropping bombs on us from space like kids dropping rocks o...

Early Patient Contact Essay Example | Topics and Well Written Essays - 7500 words

Early Patient Contact - Essay Example The Family Case Study will give you the opportunity to work both independently and within a small group. You will establish a professional relationship with your assigned family, allowing you to obtain demographic, social, and health and development information, and to observe human behavior and family dynamics. The Health Care Symposia will take place on designated days during the semester. You will have the opportunity to hear, discuss and reflect on the experiences of patients and family members who have experienced and coped with a disease, disability or addiction. Your class will be divided into groups of approximately seven to eight students. Each group will be assigned to a family physician tutor. Each group will consist of two to three groups of students, and your smaller group will be assigned to a family to visit There will be a group leader for each group of nine students, and this student will have responsibility for liaising with the family physician and arranging a suitable tutorial time. IT IS IMPORTANT THAT ONLY ONE STUDENT, THE GROUP LEADER, MAKES CONTACT WITH THE FAMILY PHYSICIAN. It is then the responsibility of each student in the group of nine to make contact with the group leader and to clarify specific arrangements which have been made with the family physician for the tutorial. Similarly, each subgroup of students will have a designated group leader, who will make contact with the family, and the other members of this small group should clarify (with that student) what visiting arrangements have been made. Your first visit will be to the expectant mother/ family and your second visit should take place in the postnatal period. Both visits will be preceded by a tutorial with your family physician tutor (in your group of nine) and clear aims/ objectives can be discussed at these tutorials.

Business Plan (3Gen Informatics) Essay Example | Topics and Well Written Essays - 2750 words

Business Plan (3Gen Informatics) - Essay Example A business plan is often considered to be a crucial step for an entrepreneur intending to inaugurate new business venture or expand business unit to a newly located marketplace. The plan generally assists an entrepreneur towards performing various operations resulting in attaining superior competitive position in the respective industry. With this concern, this paper intends to prepare a realistic along with a practical business plan for the proposed business venture relating to computer sales and service. In order to increase the viability of the business plan concerning the above depicted business venture, the business plan s would encompass various aspects associated with the type of business. In this similar context, the plan would clearly depict the business including its offerings, sales and marketing strategies, information of management groups and their roles amid other relevant factors. Brief Overview of the Venture 3Gen Informatics is a proposed business organization which would deal with the business of computer sales and service. ... inclusive collection of selling computer systems including hardware, software and network trouble shooting for small, medium and large business industries. The services of the organization will be focused on designing and installing network systems, computer hardware along with software supports and training programs. The objective of 3Gen Informatics would be to provide individuals with wide range of services consisting of providing solutions to network problems, hardware and software upgrades, repairing hardware and many more. Thus, the initial investment will be less as the company will focus on services more rather than selling hardware components. Additionally, the company would also recruit five new members in order to accomplish its different computer sale and service related functions. Choice of Sources of Funds for Your Business with Justification Preparing an effective and valid financial plan can be duly considered as one of the major aspects for entrepreneurs to develop a n effective business plan. The financial forecast of the business plan would typically involve various major outlines of identifying different costs that are required to start and operate the overall process of the organization. An effective and authentic financial plan for a business involves various attributes such as balance sheet, cash flow and profit statement which aids in accomplishing feasible and profitable outcome from the business operations (Byrne, n.d.). In this regard, the initial investment for starting up a business would require greater initiatives from the owners or the partners. In relation to the proposed business venture, a projection of US$ 100,000 can be made in order to start up the venture including all required expenses. In this regard, a sum of US$ 60,000 would

Case analise Study Example | Topics and Well Written Essays - 500 words

Analise - Case Study Example However, the presence of a larger company developed to cater to the same market – You Bar – presented a challenge as the company was still in a stage of infancy (Shein, 2011). Another huge issue is the nature of the business which operates in the food sector rather than being a technological startup which comparatively attracts more investment. The company which caters to the organic market possesses a great potential for growth. The market segment catering to health conscious consumers of food is untapped and offering organic foods will help the company develop a hold. Hence, the company has a great potential for growth as consumer preferences have affirmed the need for having organic food products in the market, especially organic energy bars. The best possible way for Miller to achieve financing is to convince venture capitalists of the value of the company. Asking a bank for a loan without material assets will not be good option. However, Miller could use his persuasive presentation skills in order to convince venture capitalists to invest in the company. Additionally, Miller could have the startup entered into an accelerator that could give capital in return for a certain percentage of equity. In this way, the business could also get mentorship to enhance the business that could help the business grow. The valuation of Element Bars is indeed a difficult task due to the lack of any company owned equipment. The fact that the company uses ovens from a wedding baker and does not won its own equipment makes the calculation difficult (Shein, 2011). Also, the fact that the company is not a technological startup and an fact a business dealing in tangible food products necessitates the presence of a sizeable inventory or some equipments that are required during production. I would therefore estimate the net worth of all the production inputs and additional effort by the founders involved. As such its net worth should be

Elements Of Promotional Mix

Elements Of Promotional Mix The term mix implies that a companys promotion strategy is focused on more than one element, so the challenge is to integrate these different communication tools in an effective way. Following are different elements: Advertising: Any paid form of non-personal communication of ideas or products in the prim media, i.e. television, the press, posters, cinema, and radio. it possesses strengths and limitations , and should be combined with other promotional tools to form an integrated marketing communications campaign. Media vehicles: Television: Presence in room with set switched on at turn of clock minute to relevant channel, provided that presence in room with set on is for at least 15 consecutive seconds Press: Read or looked at any issue (for at least two minutes) within the publication period (for example, for weeklies, within the last seven days) Posters: traffic past site (including pedestrians) Cinema: Actual cinema admissions Key characteristics: Good for awareness building because it can reach a wide audience quickly. repetition means that a brand positioning concept can be communicated effectively Can be used to aid the sales effort, to legitimize a company and its products The top five advertisers in UK Procter and Gamble COI Communications (UK Govt) Unilever LOreal Golden BT Source: European Marketing Pocket Book2006, Henley-on-Thomas, World Advertising Research canter Ltd. Personal Selling: Personal Selling occurs when the company representative interacts directly with a consumer or prospective consumer to communicate about the good or service. This form of promotion is a far more intimate way to talk to the market. Many organisations relay heavy on personal selling because at times the personal touch can carry more weight than mass media material. In a business-to-business market situations such as at sash UK participating in international trade shows provides an example for sales people at sash o demonstrate their goods, provide a personal touch, and begin to develop crucial relationships with clients. Also, many industrial products and services are too complex or expensive to market effectively in impersonal ways (such as through mass advertising) Another advantage of personal selling is that salespeople are firms eyes and ears in the market place. They learn which competitors are talking to customers, what is being offered, what new rival products are on the way and all sorts of competitors intelligence. Salespeople perform a vital role in the success of firms consumer relationship management system- providing a source of timely and accurate informational input about customers and market. Personal selling has much importance for students because many graduate jobs with marketing background will enter professional sales jobs. The old business adage nothing happens until something is sold translates into many firms placing quite a bit of emphasis on personal selling. Key characteristics: Interactive questions can be answered and objectives overcome Adaptable: presentations can be changed depending upon consumer needs Complex arguments can be developed Relationships can be built because of its personal nature Direct Marketing: Direct Marketing refers to any direct communication to a customer or business recipient that is designed to generate response in the form of an order, and/or a visit to a shop or other place of business for purchase of product. Direct marketing covers a wide array of methods including: Direct mail: Direct mail is sent through the postal service to the recipients house or business address with the purpose of promoting the product and or maintaining ongoing relationships. Direct mail at its best allows close targeting of individuals in a way not possible using mass advertising media. For example, Heinz employs direct mail to target its customers and prospects. Telemarketing: Telemarketing is a marketing communication system where trained specialists use telecommunications and information technologies to conduct marketing and sales activities. For example callers by using their credit cards may book theatre tickets or sports tickets or purchase products online. Catalogue Marketing: Catalogue marketing is the sale of products through catalogues distributed to agents and customers, usually by mail or at stores if the catalogue marketer is the store owner. Catalogue marketing is popular in Europe, with such organisations as Otto Versand and Quelle Schikedanz (Germany), GUS and Next Directory (UK). Key characteristics: Individual targeting of customers most likely to respond to an appeal Communication can be personalized Short term effectiveness can be easily measured A continuous relationship through periodic contact can be built Activities are less visible to competitors Internet promotion: The web gives the marketers to reach customers in a new and exciting way. The promotion of product pr s to consumers and business through electronic media. Online advertising has grown in European Union to â‚ ¬6.8 billion in 2007, having substantially increasing in later years. Specific forms of internet advertising include banners, buttons; pop up ads, search engines and directories and e-mails. Banners: These rectangular graphics at the top or bottom of web pages were the first form of web advertising. Although the effectiveness of banners remains in question (banners now receive less than one percent click -through rate), they still remain most popular form of web-advertising. Buttons: These are small banner type advertisements that a company can place anywhere on a page. Early in the life of the internet, buttons encouraging suffers to Download Netscape Now became a standard on many websites were responsible for much of Netscape early success. Search Engine and Directory Listings: Just as the yellow pages and other directories of advertising media, so too are search engines and other online directory listings. Increasingly, firms are paying search engines for more visible or higher placement on result lists. Pop up Ads: A pop up ad is an advertisement that appears on a screen while a web page is being loaded or after it is loaded. Because the pop up ad will take the centre of the screen while surfers are waiting ti desired page to load, they are difficult to ignore. Because surfers find pop ups nuisance, most internet access software provides an option that blocks all the pop ups. A pop up ad opens in separate browser window. Web advertisers are typically charged only if people actually click through to the ad. E- mail: For advertising, E-mail is becoming as persuasive as radio and television. It is one of the easiest way of communication with customers because marketers can send unsolicited e-mail advertising messages to thousands of users y spamming- sending unsolicited e-mail to five or more people not personally known to sender. Key characteristics: Global reach at the relatively low cost The number of site visits can be measured A dialogue between companies and their consumers and suppliers can be established Convenient form of searching and buying products. Direct sales possible Sales Promotion: Sales Promotion as marketing activities usually specific to a time period, place, or customer group which encourage a direct response from consumers or marketing intermediaries, through the offer of additional benefits. Media and non media communication are employed for a predetermined to increase consumer demand and improve product availability. Types of sales promotions: Non-Standard: Promotions are usually temporary, and may be limited to certain customer groups (such as airline frequent flyer schemes) or specific to a particular distribution channel (as in tailor-made promotions involving a producer and a single retailer. Response Oriented: Promotions seek a direct response from customers, or those who deal with customers on the producers behalf. The direct response sought is not necessarily for a sale. Promotions may encourage customers to send for a brochure, visit a dealer or consume a sample. The ultimate aim is always sales, but this is true of all marketing activity. Benefit Oriented: Promotions offer their targets, additional benefits, beyond the standard marketing mix. The enhanced nix could include extra product, a reduced price or an added item, service or opportunity. Key characteristics: incentives provide quick boost to sales Effects may be only short term Product trial often twinned with a competition Gift Coupons helps to encourage repeat purchases Suitable if push strategy is used Suitable if the product is Expensive Public Relations: Public Relations are the communication function that seeks to build good relationships with an organisations public. These include consumers, stockholders, legislators and other shareholders in the organization. Today marketers use public relations activities to influence the attitudes and perceptions of various groups not only towards companies and brands but also towards politicians, celebrities, and -not-for profit organisations. Public Relation is crucial to an organisations ability to establish and maintain a favourable image. The communication of a product or business by placing information about it in the media without paying for the time or space directly. For example, marketers create and manage publicity; unpaid communication about an organisation that gets media exposure. This strategy helps to create awareness about a product or event, as when a local newspaper reporting on an forthcoming concert feature, an interview with the bands lead guitarist around the time that the tickets go on sale. Some of the Public Relations channels are Newspapers and magazines articles/reports, charitable contributions, press releases, seminars etc. High credible as message comes from a third party Higher readerships than advertisements in trade and technical publications PROMOTIONAL STRATEGY DECISIONS Practising managers faced by a mix of five tactical choices Target: Prudent marketing managers will make sure that their choices are indeed based on carefully considered target audience analysis, drawing as appropriative on the advice of the professional consultancies that have proliferated in all the subdisciples over the last decade. Message: A less obvious tactical consideration is the nature of the promotional message. A simple, brash statement might lend itself to poster advertising, perhaps, while a complex persuasive argument could be accomplished by highly personalised and carefully targeted direct mail shot. Cost: The cost of available promotional option is clearly a key criterion of choice. The facts are easily accessible in practice but no complex and susceptible to change overtime that it would be rash to attempt even a summary here. Measurement: equally clearly prudent managers will be concerned with the scope for the measurement of effectiveness. Ex: Advertising through there is ample scope for debate as to their real worth among experts. Control: The final key factor in deployment describes is the degree of control, the user can exert over the outcome of the initiative. INTEGRATED MARKETING COMMUNICATIONS Integrated marketing communication (IMC) is the process that marketers used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communication programmes over time about the organisation and its products to targeted audiences. The objective is to position products and organizations clearly and distinctively in the market place. Integrated marketing communications facilitates the process by which this is achieved by sending out consistent messages through all the components of the promotional mix, so that they reinforce one another. As the array of communication media expands there is greater need to coordinate the messages and their execution. This has led to the adoption of integrated marketing communications; by an increasing number of companies. For Example, it means that we site visuals are consistent with the images portrayed in advertising and that the messages conveyed in a directing campaign are in the with those developed by the public relations d epartment. DEVELOPING INTEGRATED MARKETING PLAN Step 1: Identify Target Audiences Step 2: Establish Communication objectives Step 3: Determine and Allocate the marketing communication budget Step 1: To determine who the target market is. Here good customer database is most important. By maintaining the customer database marketers know who their target market as well as the buying behaviour of different segment within the total market. Step 2: To establish communication objectives. The whole point of communicating with customers and prospective customers is to let them know that the organisation has a product to meet their needs in a timely and affordable way. Step 3: Determine and Allocate the marketing communications budget seems to be easy in reality its not that simple. It includes three steps: Determining and allocate the marketing: Most firms rely on two budgeting Techniques top down and bottom up. Top down budgeting techniques: requires top management to establish the overall amount that the organisation allocates for the promotional activities and this amount is then divided among advertisements, public relations and other promotional departments. Most commonly used method of techniques are: Percentage of sales Competitive parity Bottom Up: At the beginning identify promotional goals and allocate enough money to promote them. Most commonly used method: Objective task Deciding the strategy Push Strategy: Push Strategy means that the company wants to move its products by convincing members of the distribution channel such as wholesalers, agents or retailers to offer them and entice their customers to select these items. Ex: Personal selling, Trade advertisements and sales promotions. Pull Strategy: Pull strategy is counting on consumers wanting its products and so convincing retailers to respond to this demand by stocking them. In this case, efforts will focus on media advertising and consumer sales promotion to stimulate interest among end consumers who will pull the product onto shop shelves then onto their shopping baskets. Ex: Procter and Gamble reduced consumer sales promotion spending in the early 19900s when adopting its value pricing strategy. Designing the Promotional mix budget Factors affecting the IMC budget: Organisational Focus Market Potential Market size Step 4: It includes determining the specific communication tools that will be used, what message is to be communicated. Planners must ask how elements of promotional mix can be used most effectively to communicate with different target audiences. The message should focus on Get attention Hold Interest create desire Product action Step 5: The final step in marketing communications is to decide whether the plan is working. The marketer needs to determine whether the communication objectives are adequately translated into marketing communications that are reaching the right target audiences. PERSONAL APPEALS The most immediate way for a marketer to make contact with customer is simply to tell them how wonderful the product is. This part of the personal selling element of the promotional mix we mentioned previously. It is the direct interaction between the company representative and consumer that occur in personal or by phone or even over interactive computer link. Personal appeals can be tremendously effect, especially for expensive and complicated consumer items such as computers or cars and for industrial products where human touch is essential. MASS APPEALS The other pieces of the promotional mix are those messages which are intended to reach many perspective consumers at the same time which are impersonal and the lack of human touch. Examples of mass appeals advertising, Sales promotion and public relations. BUZZ APPEALS Many marketers are starting to figure out that they must find alternatives to traditional advertising. Especially young consumers are very cynical about the efforts of big corporations to buy their allegiance. Types of Buzz Appeals: Word of Mouth: Giving people a reason to talk about your products and services and making it easier for that conversation to take place. Ex: Burger king and Nike Buzz Marketing: Using high- profile entertainment or news to get people to talk about your brand. Ex; Puma, Procter and Gamble. Viral Marketing: Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. Ex: Microsoft and Nestle. Guerrilla Marketing: The concept of Guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. The objective of Guerrilla marketing is to create a unique, engaging and thought provoking concept to generate buzz, and consequently turn viral. It is specifically geared for small business and entrepreneurs. CONCLUSION One golden rule of promotions management is that over use of any technique will blunt its effectives. Innovation and creativity are key success factors, and recent advances in packaging and information technology have provided many exciting new ways to offer customers extra benefits. The implications for marketing management of the boom in promotions are becoming increasingly clear. In todays competitive market place the professional management of promotion has become a matter of life and death for an ever growing number of brands. INTRODUCTION Promotion is one of the four elements of marketing mix (product, price, place, promotion). It is the communication link between the buyers and sellers for the purpose of informing, influencing, or persuading a potential buyers purchasing decision. Types of promotion Above the line promotion: Promotion in the media. For example (television, radio, newspapers, internet) Below the line promotion: All the other promotion, much of this is intended to be suitable enough for the consumer to be unaware that promotion is taking place. For example (direct mail, sponsorship, public relations) The specification of these elements creates a promotional mix. These elements are advertising, personal selling, direct marketing, sales promotion, public relations. A promotional mix has wide range of objectives i.e. new product acceptance, sales to be increased, positioning, creation of brand equity and creation of corporate image.

Types of Cancer and the Impact Upon the Patient and Family Members Essa

Abstract This paper is about cancer and the devastating impact it has on, not only the patient but the family members as well. How it forms, takes shape, what the symptoms are, how to diagnose the illness, and how to treat it as well as live and everyday life with this form of disease. Also how you can prevent it. What steps you can take to make sure you don’t get it. I will also explain on how to look for signs of what types of cancers you might get. Tell you, how often you should get screenings. I will also tell you who is at risk for getting cancer. Just how many people have cancer right now, how many are expected to get it? I will also tell you how many people are expected to die from this disease. I will discuss how there are many different types of cancer. I will also tell you about the stages, symptoms and if it can be cured or be fatal. Finally I have to tell you about the costs of fighting cancer, plus how much of a toll it takes not only on the patient but the family members as well. With cancer it can take not only a physical but emotional toll on everyone involved. Not to mention, all the money and time that is involved in fighting to win the battle. (Ahmedin, 2009). Most people do not discover they have cancer till it is too late. One can hope and pray that they will never contract this disease. Some of it is hereditary and runs in the family. Cancer sometimes is passed down through the generations. Cancer can also skip a generation. Cancer can lay dormant in your body for years and never show signs it is there. The best way to avoid cancer is to eat healthy, exercise, don’t smoke. (Ahmedin, 2009). Cancer and the Devastating Affects On Family Members & Types Cancer is a group of growths and abnormal c... ...on and Cancer; The Currant Epidemiological Evidence. Electronic Journal Center. (Vol.96, Issue S1, 42-45). Khatcheressian, J.L. (2006). American Society Of Clinical Oncology. Breast Cancer Follow Up. (Nov. 2006, (31), 5091-5097). Kristal, Alan R. (2004). Vitamin A, Retinoid and Caroteniods as Chemopreventive Agents For Prostate Cancer. The Journal Of Urology. (Vol.171, Issue 2, Supplement 554-558). Mysliwiec, P.A. (2006). Malignancies Following Cancer of the Colon. Malignancies Among Cancer Survivors. (NIH Publ. No. 05-5302). Schairer, Catherine. (2006). Family History of Breast Cancer as a Risk Factor for Ovarian Cancer in prospective Study. Breast Cancer. Electronic Journal. (Vol. 107, Issue 5, 1075- 1083). Siegfried, Jill M. (2001). Woman and Lung Cancer. Does Estrogen Play a Role. Lancet Oncology, Electronic Journal Center. (Vol. 2, Issue 8, 506-513).

Aquinas’ view of kingship and the Aristotelian response Essay

St. Thomas Aquinas takes many of Aristotle’s ideas from The Politics in order to create his idea of the best regime. He revisits the good and bad forms of each type of government Aristotle introduced, and then makes his decision that the best regime is a type of monarchy that he calls kingship. This decision stems from his definition of a king as â€Å"one who rules over the people of a city or province for the common good† (17). Kingship is beneficial because it is the rule of one person. Aquinas states that the correct and most useful way to carry out an objective is â€Å"when it is lead to its appropriate end† (15). The incorrect way would be the opposite–to lead something to an inappropriate end, or not to lead it to an end at all. In light of this definition, the most effective government would lead the people to their appropriate end, which Aquinas believes is unity. In this sense, Aquinas believes that obviously something that â€Å"is itself one can promote unity better than that which is a plurality† (17). This may not seem quite so obvious to anyone else, and his analogy between unity and heat may seem a little vague, but Aquinas still makes a valid point in that creating a government promoting unity is more difficult when more people are involved. This is simply because of the number of ideas and interpretations present within a group that are not present under the rule of one. Aquinas also argues that kingship, or the good, just monarchy, is preferable because it is present in nature. He likens the king to God, because naturally God is the â€Å"Ruler over all† (17). It is therefore natural for one man to rule many, as long as he is leading the people to their appropriate end, which is unity. The king should be â€Å"a shepherd who seeks†¦not his own benefit† (16), which is an instance of government represented by nature. Aquinas believes that as â€Å"art imitates nature† (18), so should politics, and the best art is that which best imitates nature. In this sense, the best government would be that which imitates natural order. The king â€Å"has a duty to act in his kingdom like the soul in the body and God in the world† (26). This is the best way in which a government can reflect nature in its practice. Aquinas understands that monarchy is â€Å"considered by many as odious because it  is associated with the evils of tyranny† (20). He, however, believes that kingship is so important, that a slight change of the type of monarchy would not be that bad. This is interesting, because Aquinas also says that tyranny is the â€Å"worst form of government† (18) because it seeks only the good of the tyrant, and is therefore further from the appropriate end of government, which is the common good and unity. The reasons Aquinas seems to change his mind about the idea of tyranny seem to be a little cloudy. He suddenly decides that tyranny in its less excessive forms is nowhere near as bad as the better forms of government, even though he says it is the worst. Aquinas would advise the citizens to â€Å"tolerate a mild tyranny for a time† (23) instead of doing anything rash that â€Å"may bring on many dangers that are worse† (23). These dangers include democracy and oligarchy, which are supposed to be better forms of government than tyranny. In any case, the tyranny would still be the rule of one, although not for the common good. This may be what Aquinas means when he says tyranny is tolerable. Aristotle would agree with most of Aquinas’ statements, mainly because they were Aristotle’s statements first. Aristotle poses questions on the issue of kingship, and sets up arguments others have against it, while Aquinas attempts to come up with some answers as to why kingship is the best alternative. Aristotle agrees that there are some states that kingship would benefit greatly. His view is not that all states would benefit from a kingship, which is what Aquinas is trying to prove. This is the major difference, as both believe that kingship is a worthy form of government.

Free Essays on Contrasting Rich And Poor In Grapes Of Wrath

One of the ironies of Steinbeck’s novel, The Grapes of Wrath was that, as Ma Joad said, "If your in trouble or hurt or need go to poor people. They're the only ones that'll help the only ones."(pg 335) The irony is that if you need something you have to go to the people who have nothing. There are many examples of this in the book. The first example of this is at the truck station in chapter 15 when the restaurant owner and waitress give the family bread at a discounted rate, and candy two for a penny when it is actually nickel candy. The truck drivers then leave large tips to the waitress. Neither the truck driver nor the restaurant owner and waitress are very rich but they are generous anyway. In chapter seventeen the person at the car dump gives Tom and Al things for way discounted rates. Ma Joad is also an example of this. The Joads are poor and yet they give what little they have to the children who need it. They also stay and help the Wilsons when it just slowed them down. Another example is when the small land owner that Tom first gets work warns them of the plot of the Farmer's Association to raid the government camp. The clerk in the company store in chapter twenty-four is also generous, lending Ma ten cents so that she can get sugar for the coffee. These acts of generosity are contrasted to how the rich people are trying to rip off the migrants. Chapter seven shows how the car dealer rip the people off by selling them pieces of junk for high prices. They use cheep tricks such as pouring sawdust into the gears or transmission to cut down the noise of the car and hide problems. They take advantage of the tenant farmers ignorance of cars and interest rates to make a profit. Chapter nine shows how junk dealers bought all the things from the tenant farmers at a very low price. The farmers have to leave and can't take the stuff with them, so they take advantage of the fact that the farmers have no choice but to sell ... Free Essays on Contrasting Rich And Poor In Grapes Of Wrath Free Essays on Contrasting Rich And Poor In Grapes Of Wrath One of the ironies of Steinbeck’s novel, The Grapes of Wrath was that, as Ma Joad said, "If your in trouble or hurt or need go to poor people. They're the only ones that'll help the only ones."(pg 335) The irony is that if you need something you have to go to the people who have nothing. There are many examples of this in the book. The first example of this is at the truck station in chapter 15 when the restaurant owner and waitress give the family bread at a discounted rate, and candy two for a penny when it is actually nickel candy. The truck drivers then leave large tips to the waitress. Neither the truck driver nor the restaurant owner and waitress are very rich but they are generous anyway. In chapter seventeen the person at the car dump gives Tom and Al things for way discounted rates. Ma Joad is also an example of this. The Joads are poor and yet they give what little they have to the children who need it. They also stay and help the Wilsons when it just slowed them down. Another example is when the small land owner that Tom first gets work warns them of the plot of the Farmer's Association to raid the government camp. The clerk in the company store in chapter twenty-four is also generous, lending Ma ten cents so that she can get sugar for the coffee. These acts of generosity are contrasted to how the rich people are trying to rip off the migrants. Chapter seven shows how the car dealer rip the people off by selling them pieces of junk for high prices. They use cheep tricks such as pouring sawdust into the gears or transmission to cut down the noise of the car and hide problems. They take advantage of the tenant farmers ignorance of cars and interest rates to make a profit. Chapter nine shows how junk dealers bought all the things from the tenant farmers at a very low price. The farmers have to leave and can't take the stuff with them, so they take advantage of the fact that the farmers have no choice but to sell ...

Greasy lake analysis Essays

Greasy lake analysis Essays Greasy lake analysis Paper Greasy lake analysis Paper Essay Topic: Easy Scaly In the first paragraph of the story the narrator describes what is means to be bad, does his voice through out the story suggest he thinks of himself as a bad guy how does the narrators description of events support or refute his idea of himself as a bad guy? Three teenagers that perceived themselves as being the bad characters Every teenage boy thinks they are as bad as the next one, doing rebellious things to boost up there confidence and uphold their images. In the short story Greasy Lake, T. Shortchanges Bayle talks about three teenagers that perceived themselves as being the bad characters. The narrator appears to be the ultimate rebel upon first glimpse describing his appearance, actions, and attitude as someone trying to be more than they really are, but by the end of the story the narrator has changed his bad boy image to more wholesome realizing there not as bad as they thought they were. In the story the narrator describes what the meaning of what bad Is but throughout the Tory the voice and description of him being a bad guy changes. The first change of the narrators voice was when he realized he had mistaken another car which he thought was a his friends car ends up fighting a man and almost raping a girl you can tell he was scared but being the bad guy he Is he had to do ha the had to do The second change of the narrators voice was when he found a dead body In the lake The third change of his voice was when he ran Into two girls who were trying to party and he turned them down. :

Special-Needs Offender Programs Research Paper Example | Topics and Well Written Essays - 1250 words

Special-Needs Offender Programs - Research Paper Example According to estimates, mental illness affects 50 percent of the population in U.S. prisons (DeGroot, 2015). The high population leads to overcrowding in prison because of the high population. As a result, mentally ill inmates may be put under solitary confinement and may not receive adequate mental health medical attention. Mentally retarded offenders require treatment in facilities that can adequately address the issues affecting them. The treatment helps in their rehabilitation (Lamberti, Weisman, & Faden, 2014). Crime close relates to substance or drug abuse. Most offenders in prisons committed crimes while under the influence of intoxicants. Such offenders should be given specialized attention during their detention and incarceration. Formulation of rehabilitation is necessary to provide the necessary help to drug users (Atabay, 2009). The main challenge that substance abusers face is the fact that prisons in the U.S. serve many prisoners. The provision of services to many offenders makes it difficult to single out substance abusers in order to rehabilitate them. A sexual offence by definition is an unwanted sexual encounter between two or more adults or minors. The sexual offence may involve actual contact or no contact. Sexual offenders are individuals who engage in such activities. Unfortunately, sex-related crimes are quite common in the U.S (Sample & Kandleck, 2008).Estimates have it that one out of five girls faces sexual abuse before attaining adult age. In the case of boys, it is one out of seven (CSOM, 2015). Women offenders are also under the special-needs offender categories. The reason for this is the fact that women have psychiatric attributes that make them different from male offenders. For this reason, women detention is done in specific correctional institutions. As at 2010, there were 113,000 women facing incarceration in the correctional

Schools and society 601.4.4-10 Essay Example | Topics and Well Written Essays - 500 words

Schools and society 601.4.4-10 - Essay Example Show them a Saree from India and a Kimono from Japan. Explain that USA brings out the best in everyone. Ask children if they know where President Kennedy’s family originally came from ? Tell them they came from Ireland and he was the first Irish-American President of the US. Arnold Schwarzenegger, the Governor of California and former film actor is an Austrian American. Show picture of â€Å"melting pot† (Villager, 2006) and explain how different cultures have created the uniqueness that is America. Explain that, in a melting pot, cultures blend together to form a smooth and consistent whole – with contribution from each. Then show a picture of â€Å"tossed salad†. A tossed salad is also made of many components and forms a complete whole. Ask students how a tossed salad is different from a melting pot ? Explain that, in a tossed salad, each community is a seamless, well-fitted part of the whole where individual beauty of their own culture is also preserved. Give example of lettuce in the picture which is part of the salad but still distinctively identifiable. Read excerpts of the American adaptation of Korean story â€Å"The Tiger and the Dried Persimmon† by Janie Jaehyun (2002). The folk tale shows the strength of speaking one’s mind and being fearless. Ask students if they liked the Korean folk tale and if they know where Korea is and whether they have any Asian friends. Ask students if they know that many words spoken in English today were originally brought to our culture and English language from different regions of the world ? Give examples of Hurricane (Spanish), Algebra (Arabic), Fajita (Spanish), Bazar (Urdu), Cent (Latin – French, Italian, German). Speak a little about these countries and their citizens who have made their home in the US. Explain to students how cultures bring languages and words together making it easier for us to understand new